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We did not start this company.
Life started it for us.
Genao Home Care was founded by three women who each cared for their own parents and grandparents — and built the organization they wished had existed. This is not a business story. It is a personal one. And it shapes everything we do.
3
15+
7
ISO
- Woman-Ownedv
- PA ODP Medicaid Approved
- ISO 45001 Certified
- Abuse Prevention Certified
- HIPAA Compliant
- Insured & Bonded
- Woman-Owned
- PA ODP Medicaid Approved
- ISO 45001 Certified
- Abuse Prevention Certified
- HIPAA Compliant
- Insured & Bonded
“
Our story
Born from
lived experience.
"We built what we wished had existed — for our own families, and for every family that deserves the same."
There is a moment many families recognize — the one where you realize that the person who raised you now needs you to show up for them. It arrives differently for everyone. A fall. A diagnosis. A slow accumulation of days where they struggle with things they never used to. And suddenly you are searching: for someone trustworthy, someone trained, someone who will care for your parent the way you would care for them yourself.
Diana Genao, Elogidina Genao, and Tania Torres each lived that moment. Before they were co-founders, before they held the titles of CEO, CFO, and COO — they were daughters and granddaughters, sitting at kitchen tables and hospital waiting rooms, trying to navigate a home care system that too often felt impersonal, inconsistent, and indifferent to the people it served. They searched for an organization they could trust completely. They did not find one.
The founding decision
“If no one has built what families truly need, then we will build it ourselves.”
So they built it. Three women with complementary expertise and a shared conviction: that home care in Pennsylvania could be delivered at a world-class standard, that Medicaid families deserve identical quality to privately paying families, that caregivers deserve to be treated as the professionals they are, and that every person — regardless of ability or circumstance — has the right to an everyday life lived on their own terms.
Genao Home Care was founded in Lancaster, Pennsylvania — a community built on family, faith, and the belief that neighbors take care of each other. That spirit is the DNA of everything we do. It is in the way our caregivers introduce themselves at the door. It is in the way our founders pick up the phone. It is in the care plans we write, the standards we hold, and the promise we renew every single day: that the family we serve today will receive the same attention and excellence we give our own.
The founding decision
“If no one has built what families truly need, then we will build it ourselves.”
— Diana Genao, Elogidina Genao & Tania Torres Genao, Co-Founders
To deliver care that honors every person’s right to dignity, independence, and an everyday life lived on their own terms.
We deliver person-centered, compassionate home and community-based care grounded in Pennsylvania’s ODP Everyday Lives: Values in Action framework. Our mission is not simply to provide services — it is to support lives. Every care plan, every caregiver match, every home visit is guided by a single question: does this help this person live the life they deserve?
A Pennsylvania where every individual experiences a full life — regardless of ability, circumstance, or how care is funded.
We deliver person-centered, compassionate home and community-based care grounded in Pennsylvania’s ODP Everyday Lives: Values in Action framework. Our mission is not simply to provide services — it is to support lives. Every care plan, every caregiver match, every home visit is guided by a single question: does this help this person live the life they deserve?
What we stand for
What we stand for
Six values.
These are not aspirations on a wall. They are the criteria by which every decision at Genao Home Care is made — from how we hire caregivers to how we answer the phone. Each value traces directly to Pennsylvania’s ODP Everyday Lives framework, because we believe what it believes: that every person deserves a full, self-directed life.
Self-Determination
1
Every person we serve is the author of their own life. They decide what care looks like, who provides it, when it happens, and how it fits into the life they want to live. Our role is never to manage their choices — it is to make those choices possible. We follow their lead, always. We hold their preferences with the same gravity we hold their safety.
Dignity Without Exception
11
Dignity is not something we deliver alongside care — it is the foundation upon which every act of care is built. It does not vary by diagnosis, funding source, age, or ability. The person who receives care through Medicaid and the person who pays privately receive the same caregiver, the same attention, the same standard. There is no secondary tier at Genao. There never will be.
Community & Belonging
Every person we serve is the author of their own life. They decide what care looks like, who provides it, when it happens, and how it fits into the life they want to live. Our role is never to manage their choices — it is to make those choices possible. We follow their lead, always. We hold their preferences with the same gravity we hold their safety.
Safety Through Excellence
Safety and compassion are not opposing forces. Genao applies ISO 45001 — the world’s leading occupational safety standard — to every care environment. Every protocol is engineered, not assumed. Because the most loving thing we can do is also be the most rigorous.
Family as Foundation
We were built by people who understand what family means — the weight of it, the love in it, and the fear that comes when a family member needs care. We treat every family we serve as we would want our own to be treated. That is not a tagline. It is the founding principle of this organization.
A Life Without Limits
We do not measure success by how well we maintain someone’s current situation. We measure it by how well we help them move toward the life they want. Every care plan asks: what is possible for this person? And then we work toward that — one day, one milestone, one door opened at a time.
"
For us, this is not just care.
It is personal.
And we never let ourselves forget it.
- Diana Genao, Elogidina Genao & Tania Torres · Co-Founders
Leadership & founding team
Three women.
Three disciplines.
One uncompromising standard.
A scientist who engineers safety systems. A financial architect who builds organizations built to last. A nurse with fifteen years of hands-on care. Each a co-founder. Each an executive. Together, the reason Genao Home Care exists. Read the full story on our About page.
Diana Genao
Co-Founder
Chief Executive Officer
Operations & Safety Architecture
Industrial Engineer, Ph.D (candidate)
ISO 45001 Lead Auditor
Environmental Systems Researcher
Operations & Process Architect
“The same rigor I apply to international safety systems, I bring to every home we serve. At Genao, nothing that protects a person is ever left to chance. Safety is not a checklist — it is a system we design, test, and continuously improve.”
Elogidina Genao
Co-Founder
Chief Financial Officer
Finance & Business Development
B.S., Accounting
Business Developer & Strategis
Organizational Growth Architect
“A great care organization must be financially disciplined to serve families reliably — year after year. I build the foundation that makes our promises sustainable, not just sincere.”
Tania Torres Genao
Co-Founder
Chief Operating Officer
Clinical Care & Patient Experience
Healthcare Operations Expert, HOE
15+ Years Clinical Healthcare
Care Protocol Designer
“Fifteen years at the bedside taught me one thing above all else — what families need most is someone they can trust completely. I designed our care protocols so that trust is never assumed. It is earned, verified, and maintained.”
Serving families across
Pennsylvania.
Call us directly
(240) 357-3821
Free consultations · No obligation
The same framework used in aerospace and critical infrastructure — applied to every home we serve.
ISO 45001 is the international standard for occupational health and safety management — the same rigorous framework applied in hospitals, aerospace organizations, and critical infrastructure worldwide. At Genao Home Care, our CEO Diana Genao, Ph.D is a certified ISO 45001 Lead Auditor. This means every care protocol, every caregiver procedure, and every home risk assessment has been engineered — not assumed — to the highest professional standard available anywhere. For families, this means a level of structured safety that no other home care organization in Pennsylvania offers.
ISO
45001
Abuse Prevention Certified
HIPAA Awareness Certified
Quality Management Trained (ODP-aligned)
PA ODP Medicaid Approved Provider
Grounded inGrounded in
Everyday Lives.
Every service Genao provides is rooted in Pennsylvania’s Everyday Lives: Values in Action framework — the ODP’s guiding principle that every person with a disability has the right to a life no different from that of any other citizen. We do not simply comply with this framework. We built our organization around it, because we believe what it believes.
- Self-determination & choice
- Independence & everyday life
- Meaningful relationships
- Community & belonging
- Health, safety & accountability
- Success, growth & contribution
- Diana Genao, Elogidina Genao & Tania Torres · Co-Founders
At Genao, we read this not as a regulatory requirement. We read it as the founding principle of everything we do — and the standard against which we measure ourselves every single day we are in operation.
Your family deserves
this call.
It is free. It is no obligation. And it might change everything. We will listen to your family’s situation carefully and design a care plan built around the life your loved one deserves — with dignity, warmth, and no surprises.
Or call us now: (240) 357-3821 · Monday – Saturday · 8am – 6pm
- Medicaid Approved
- PA ODP Licensed
- Insured & Bonded
- Woman-Owned
- ISO 45001 Certified